Winning the Game of Business | AIBF Masterclass
AIBF Masterclass For Business Owners & Leaders
Winning The Game of Business
Learn the elite performance strategies of Ireland’s sporting greats

Signup For AIBF Masterclass
Signup For AIBF Masterclass
Winning The Game of Business

Brendan Maher, Anna Geary and Liam Sheedy are legends of Irish sport.

With a treasure trove of All-Ireland titles and All-Stars accolades between them, these serial winners know exactly what it takes to succeed…

Brendan, Anna and Liam have leveraged their elite performance mindset and game winning strategies to achieve huge success in their careers outside of sport.

And the good news for you is the tools that have made them exceptional can be taught and learned.

At our Masterclass Session on the 8th of February, Brendan, Anna and Liam will teach you the strategies behind their greatest achievements.

This is your opportunity to learn from the best and bring elite performance into your business in 2022.

This AIBF Masterclass will be held in support of the Climb With Charlie campaign - an initiative set up by leading Irish journalist Charlie Bird to raise vital funds for the Irish Motor Neurone Disease Association and Pieta House.

Charlie has shown incredible resilience and strength in his own battle with motor neurone disease and the AIBF is proud to support him. Charlie will attend the session as our guest of honour.

What you’ll learn
  • How to bring a high-performance culture into your business
  • How to develop and maintain a strong business network
  • Practical exercises to build resilience and foster a growth mindset
  • How to bring growth & learning into your life
  • How to define your ‘why’
  • Effective leadership strategy
Meet The Speaker: Liam Sheedy

Liam Sheedy has over 25 years of experience of leading teams to outstanding results in both the corporate and sporting environments. He spent 18 years, until November 2020, of his career working with Bank of Ireland where he held numerous leadership roles that saw him deliver exponential growth across his teams.

In his role as provincial director for Munster, with responsibility for 600 employees and 500,000 retail and business banking customers, he designed and implemented the bank’s ‘Winning In Munster’ strategy, crystalizing a team culture that delivered unprecedented year on year growth in the province as well as significantly raising employee engagement and customer satisfaction scores.

Liam has also been one of Irish sport’s most successful leaders. Having played at the highest level, he is best known for his remarkable managerial success, leading his native Tipperary to an epic All-Ireland Final victory in 2010 before stepping away afterwards to concentrate on his banking career. He returned nine years later as manager of Tipperary and, remarkably, recaptured the title in his first year back at the helm. Liam has won numerous awards, including Philips Manger of the Year and Volunteer in Sport.

A member of the board of Sport Ireland – the statutory authority tasked with the development of sport in Ireland – since 2013, Liam chaired its High-Performance Committee and oversaw the development of a new strategy for Irish elite athletes and structures for the next 12 years. Liam is also a member of the University of Limerick Sport (UL Sport) Board of Directors and served on GAA management committee for three years.

Meet The Speaker: Anna Geary

Anna Geary is a Radio and TV Broadcaster, Performance & Lifestyle coach and a four-time Camogie All-Star.

She is a former captain of the Cork camogie team and the winner of four All-Ireland titles.

Anna is well known for her success on the hurling pitch as well for her appearance as the Cork Rose in 2014.

Since retiring from camogie, the Cork native has regularly featured on TV and Radio.

Anna presents her own weekly health and wellness show Supercharged with Anna Geary on RTÉ Radio One.

Anna previously presented Pumped Up Kicks on Today FM with Declan Piece on Saturdays from 2pm-6pm. She also presented The Sunday Show with Anna Geary on Cork’s Red FM.

Anna is a Coach on RTÉ One's television programme Ireland's Fittest Family and was the winning coach in 2016 and 2018. In 2018 Anna was a finalist on the hugely popular RTÉ One's Dancing with the Stars where she took to the dancefloor every Sunday night to showcase her skills.

This year, Anna also presented the very well received RTÉ Two documentary, Why Girls Quit Sport.

Anna is a qualified Executive and Life Coach with a focus on the Performance space. She also has a keen interest in the areas of Leadership and Motivation.

She regularly speaks at events on topics including Self-Motivation, Transferable Life Skills, Change and Energy Management.

Meet The Speaker: Brendan Maher

Brendan is widely known for his sporting achievements, predominantly as a multiple All-Star hurler for his native county Tipperary, where he won 3 All Ireland Championships, representing the team as captain from 2014-2017.

Brendan has a 13-year practical elite performance background, as well as studying leadership development and performance over the past number of years, developing his own leadership style and researching elite environments and organisations, which has enabled him to develop the theoretical frameworks, systems and structures from which he believes high performance is achieved. As a proven elite performer, he has a strong desire to influence and inspire others to enhance individual and team performance.

Brendan previously worked as a teacher for 8 years, before joining Teneo in 2017 to work in the Sports & Sponsorship division, where he specialised in brand ambassador selection and strategy, media training for young athletes, sponsorship activation, sports PR, leadership development and strategy. He now works in the Performance Division, where he specialises in Individual and Team performance capabilities improvement, as well as Organisational strategy design and development.

Brendan holds a Bachelor of Education degree from University of Limerick and a special purpose award in Professional Leadership from Maynooth University.

Brendan lives in Borrisoleigh, Tipperary with his fiancée Aoife.

Chairperson: Paul Allen

Paul Allen is Managing Director of the award-winning firm, Paul Allen & Associates, and has over thirty years of experience in all aspects of public relations and marketing communications. Prior to establishing Paul Allen & Associates in 1992, Paul was a RTÉ newsroom journalist for fifteen years.

Paul is former chairman of the Public Relations Consultants Association and is a regular contributor to media columns and television and radio programmes. He has consulted and advised six Taoisigh, visiting heads of state and noted high-profile individuals and organisations.

His work experience extends to the USA and the UK where he has worked directly with two British Prime Ministers and two US Presidents during their terms. In 2020, Paul was the Lead Organiser of the hugely successful Irish for Biden campaign.

In December 2020, Paul was awarded a Life Fellowship of the European Institute of Public Relations for his contribution to the profession.

In Support Of 'Climb with Charlie'

On Saturday April 2nd, Charlie Bird will climb Croagh Patrick in aid of the Irish Motor Neurone Disease Association and Pieta House.

Due to Charlie’s Motor Neurone Disease diagnosis, the climb will be an immense challenge but he is determined to do it to highlight the vast mountains so many people have to climb in their everyday lives due to severe illness, physical and mental.

The campaign is encouraging everyone to ‘Climb With Charlie’, meaning not just climbing physical mountains, but getting through all the serious challenges in their lives.

While Charlie and his close friends and family embark on their climb on the weekend of April 2nd, the campaign encourages everyone all over Ireland and indeed all over the world get behind his efforts and arrange their own climb in their local area, with all monies raised going to two really worthy charities.

People can donate to the campaign or find out more on All funds raised will go to the Irish Motor Neurone Disease Association and Pieta House.

Due to COVID restrictions, health & safety, and ongoing environmental works on Croagh Patrick, the campaign cannot facilitate large numbers of people on Croagh Patrick on April 2nd.

Therefore, Charlie is encouraging people to climb in their local area, and to keep on climbing the mountains of their personal battles.

About Business All-Stars Accreditation

Business All-Star accredited companies are progressive indigenous Irish businesses that meet the highest standards of verified performance, trust and customer centricity.

We believe in a marketplace where Best-in-Class companies are clearly identifiable and where consumers can purchase with confidence from All-Star accredited businesses. The Foundation promotes its accredited businesses to Irish consumers, giving them confidence and reassurance when making their purchasing decisions.

The Foundation offers Accredited All-Star businesses the opportunity to engage in peer-dialogue, collaboration and support each other by forming part of the foundation's TRIBE - The Register of Irish Business Excellence .

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About All-Ireland Business Foundation

The All-Ireland Business Foundation (AIBF) is an independent national body that identifies, acknowledges and supports the country’s most ambitious and visionary business leaders.

As the awarding body for Business All-Star Accreditation Quality Mark, it identifies and recognises best-in-class Irish businesses that deserve recognition for their trust and customer-centricity. Currently, there are over 400 companies that are accredited.

Since 2014, over 2500 companies have participated in our programmes. The Foundation also hosts the annual All-Ireland Summit and quarterly forums while promoting peer-learning and collaboration among it’s accredited companies.

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