Justin J Smal, Monread CRM receiving an All-Ireland Business Foundation Thought Leader Accreditation at Croke Park, pictured with Eileen Keane and Minister of State for Trade, Employment and Business, Pat Breen.
The All-Ireland Business Foundation (AIBF) has accredited Justin J. Smal of Monread CRM with its prestigious Thought Leader accreditation in recognition of Mr. Smal’s outstanding contribution to Customer Relationship Management
We are delighted to recognise Justin Smal with Thought Leader accreditation in recognition of his outstanding contribution to the field of CRM. CRM has grown to become a vital part of a company's IT capability and yet its potential can sometimes lay largely dormant, under utilized or misunderstood.
Justin Smal has worked at the forefront of the industry for the last 20 years and in that time has managed CRM installations in semi-state bodies, large charities, universities as well as countless SMEs and blue-chip organisations.
This has allowed Justin to gain vast experience in advising clients and implementing CRM projects encompassing- sales force automation, marketing automation, call center solutions, analytics, gamification, finance and AI (machine learning). For Justin CRM is a strategy, underpinned by software.
We would like to take this opportunity to congratulate Justin on achieving Thought Leader accreditation and to wish him and all the team at Monread CRM every success in the future.
- A Spokesperson on Behalf of the AIBF Adjudication Panel
Monread are professional CRM services company, providing our clients in Ireland, the U.K. and U.S.A., with a holistic 360° cloud-based Customer Relationship Management solution based on the Zoho platform, seamlessly integrating apps & your organization.
Engaging Monread as your solution provider, you are not just getting excellent service or years of experience, but also our dedication to deliver on-time and on-budget.
I am immensely proud of receiving the All-Star CRM Thought Leader accreditation. It's a great recognition of my peers for over 25 years of experience in CRM, helping businesses grow by developing and implementing their CRM strategy and tools.
The accreditation process truly stretched myself and it gave me a structured opportunity to reflect on my story, my achievements and my CRM philosophy. As a bonus, it enabled me to stand-back and re-asses my own company's CRM & growth strategy and the value we create for our customers.
The opportunity to hear first-hand feedback from Kieran Ring, the panel and referees through the reference check round was immensely invaluable, and helped me crystallize what I believe CRM truly should be:
"Any contact, through any channel, should be managed effectively and an organisation has to ensure that the experience is as enjoyable as possible - easy, informational, solution focused, with the least amount of hassle. By delivering the right Customer Experience via a well-defined CRM Strategy, a Lead becomes a Customer, a Customer becomes a Supporter and a Supporter becomes a Champion."
I would like to thank the Foundation for the opportunity but also my team and our customers, partners and most importantly, my family for their life-time support.
We look forward to continuing to meet and indeed exceed the standards set by the All-Ireland Business Foundation and collaborating with the TRIBE members at every opportunity. If you are assessing your growth strategies, don't hesitate to reach out and find out how a well-define CRM strategy can support your business growth .
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