I am immensely proud of receiving the All-Star CRM Thought Leader accreditation. It's a great recognition of my peers for over 25 years of experience in CRM, helping businesses grow by developing and implementing their CRM strategy and tools. The accreditation process truly stretched myself and it gave me a structured opportunity to reflect on my story, my achievements and my CRM philosophy. As a bonus, it enabled me to stand-back and re-asses my own company's CRM & growth strategy and the value we create for our customers.

The opportunity to hear first-hand feedback from Kieran Ring, the panel and referees through the reference check round was immensely invaluable, and helped me crystallize what I believe CRM truly should be: "Any contact, through any channel, should be managed effectively and an organisation has to ensure that the experience is as enjoyable as possible - easy, informational, solution focused, with the least amount of hassle. By delivering the right Customer Experience via a well-defined CRM Strategy, a Lead becomes a Customer, a Customer becomes a Supporter and a Supporter becomes a Champion."

I would like to thank the Foundation for the opportunity but also my team and our customers, partners and most importantly, my family for their life-time support. We look forward to continuing to meet and indeed exceed the standards set by the All-Ireland Business Foundation and collaborating with the TRIBE members at every opportunity. If you are assessing your growth strategies, don't hesitate to reach out and find out how a well-define CRM strategy can support your business growth .