Dublin company VM Digital has achieved Business All-Star Accreditation from the All-Ireland Business Foundation.

VM Digital is a full-service marketing agency focused on engaging people online to drive long-term success for their clients.

The VM team have been recognised with Business All-Star accreditation for their commitment to the best practice in the sector and their conduct in the areas of trust performance and customer-centricity.

Business All-Star accreditation is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria.

The accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Reacting to the announcement, VM Digital Director Michael Byers said:

“Becoming approved to the Business All stars was a goal for us in 2022, as we believe that networking & referrals are the most successful ways for us to grow our network. This represents a big win for Team VM and we look forward to working with other TRIBE members and the AIBF team over the coming months & years.”

Deputy Chair on the Adjudication Board, Kieran Ring, said in support of the announcement:

“VM Digital has achieved Business All-Star 2022 accreditation, in recognition of the company’s commitment to best practice in the sector. Furthermore, we wish to recognise VM Digital’s conduct in the areas of trust, commitment, performance & customer centricity. VM Digital is hereby included in The AIBF Register of Irish Business Excellence (TRIBE).”

Managing Director of the All-Ireland Business Foundation Kapil Khanna said the accreditation, which is now held by over 500 firms, is needed by the thousands of small and medium businesses which operate to their own standards but have nothing to measure them by.

He said: “We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.”

The All-Ireland Business Foundation (AIBF) is an autonomous national accreditation body tasked with enterprise development and the promotion of Best-in-Class in Irish business.

The Foundation actively engages and supports its network through peer dialogue, collaboration, mentoring and enterprise development activities. Companies are qualified for accreditation by completing an enterprise audit and are identified by their use of the AIBF’s Business All-Star Marque.

To learn more about VM Digital, visit their All-Star showcase page here.