Siobhan Gavigan, MD of The Radio Room pictured with her Business All-Star 2 Year in a Row 2023 accreditation certificate & medallion.
The Radio Room, a renowned Dublin-based radio advertising specialist, has been awarded the esteemed Business All-Star Accreditation by the All-Ireland Business Foundation for the second consecutive year.
This prestigious accolade is a testament to The Radio Room’s unwavering dedication to excellence in various key areas, including trustworthiness, commitment, performance, and customer-centricity.
The Radio Room has solidified its position as Ireland’s only independent radio advertising service provider, catering to the diverse needs of SMEs, brands, agencies, and PR companies. The company’s profound commitment to assisting clients in crafting and executing highly effective radio campaigns has revolutionized the way businesses connect with their target demographics. Understanding the critical importance of delivering the right message to the right audience, on the right station, at the right time, The Radio Room has played a pivotal role in the success of numerous advertising initiatives.
Securing the Business All-Star accreditation for the second consecutive year is a remarkable achievement that underscores The Radio Room’s unswerving commitment to excellence and reaffirms its status as an industry leader.
Announcing the news of The Radio Room’s achievement, Deputy Chair of AIBF’s Adjudication Board, Kieran Ring, said:
The Radio Room has achieved Business All-Star accreditation for a second successive year. The Radio Room has established itself as Ireland’s only independent radio advertising service, catering to the needs of SMEs, brands, agencies, and pr companies. The company’s dedication to helping clients create and book effective radio campaigns has transformed the way businesses reach their target audiences. By understanding the importance of delivering the right message to the right audience, on the right station, at the right time, the Radio Room has significantly contributed to the success of numerous advertising campaigns.
Reacting to the news of her company’s achievement, The Radio Room Managing Director, Siobhan Gavigan said:
To accept this 2-in-a-row Business All-Star Accreditation is even more gratifying than the first! Radio is the most trusted media source in Ireland. The Radio Room is an extension of that trust on a commercial level.
Our mission is to bring informed radio and audio plans to life for advertisers. We are also playing our part in securing the future of radio advertising. Video certainly did not kill the radio star! Well-measured radio campaigns shine on a marketing plan alongside digital and social media activations.
There are so many people behind the scenes that make this accolade possible. I’ll never tire saying that I believe we work with the best in the business! From station analysts to planners, producers, copywriters, consultants, voiceovers and many more. This award of recognition is a testament to the hard work and passion of not just our own team, but the many people we collaborate with daily.
Thank you All Ireland Business Foundation for your continued support!
Managing Director of the All-Ireland Business Foundation Kapil Khanna said: The accreditation, which is now held by over 650 firms, is needed by the thousands of small and medium businesses which operate to their own standards but have nothing to measure them by.
He said: We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.
About The All-Ireland Business Foundation
The All-Ireland Business Foundation is an autonomous national accreditation body tasked with enterprise development and the promotion of Best-in-Class Irish businesses
As the accreditation body for the Business All-Star mark, the AIBF recognises Best-In-Class Irish businesses. Companies that merit recognition based on an independent audit of their performance, reputation, and customer-centricity.
The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. We believe best-in-class companies should be clearly identifiable so consumers can purchase with confidence.
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