Susan Murphy, Owner of MakeMyWill Solicitors has been recognised as a Thought Leader in Wills & Probate by the All-Ireland Business Foundation.
This Thought Leader Accreditation is an outstanding achievement for Susan Murphy, in recognition of her hard work and dedication in providing a best in class service to her customers.
This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.
“Receiving the Thought Leader Accreditation in Wills and Probate is a huge deal for me, and something I am immensely proud of. I grew MakeMyWill from scratch back in 2014 when I discovered a niche in the market during my time as a general practice solicitor. The accolade is a badge of honour for the hard work I've put into growing my business, and it is an acknowledgement that this hard work is paying off. My brand has grown, I am very proud of it, and receiving this Accreditation promotes my business competence and trustworthiness to my clients. I am delighted to have earned it, says Susan Murphy.
Kieran Ring, Deputy Chair on the Adjudication Board said in support of the announcement: “This certifies that Susan Murphy has achieved Business All-Star Thought Leader Accreditation. Susan is an informed opinion leader and the go-to person in her field of Wills & Probate. She is a trusted source who moves and inspires people with innovative ideas. Susan has simplified the will making process, enabling her clients to expedite the making of their wills in a remote setting supported by her council which she has perfected over 15 years.”
Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.
“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.
Susan graduated from UCD with an honours degree in Law in 2000. She then went on to work in the Financial Services sector, where she continued her studies and earned a Financial Services Diploma and a Diploma in Wealth Management.
Having decided to return to Law, Susan qualified as a solicitor in 2008 and worked at Huggard Brennan & Murphy Solicitors in Wexford, her hometown, specialising in the areas of Wills, Probate and Conveyancing. She decided to set up her own business in 2014 and launched MakeMyWill, to provide this specialist legal service remotely online or by phone, nationwide.
The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.
To learn more about Make My Will Solicitors, visit their All-Star showcase page here.
The process to select the next group of Business All-Star accredited companies has begun and further information is available at aibf.ie.