PsycReality Recognised as Business All-Stars in Their Use of Emerging Technologies

PsycReality | AIBF
Left to Right: Bilal Awan, CEO and Marc Thornton CMO at PsycReality photographed with their All-Star Accreditation certificate.

The All-Ireland Business Foundation has accredited PsycReality with All-Star Best Use of Emerging Technologies Accreditation.

Business All-Star accredited companies are defined as; progressive, indigenous Irish businesses which meet the highest standards of verified performance, trust and customer-centricity.

PsycReality uses virtual reality and artificial intelligence to help people achieve good mental health and well-being through technology, education and scientific research.

PsycReality develops breakthrough medical solutions using virtual reality. They use this technology to improve therapies for stress, OCD, fears and phobias. The business was founded by Bilal Awan, a tech entrepreneur who is not new to winning awards and Accreditations.

Recognising one of the major challenges psychologists face, replicating the real phobia experience in the client, the business decided to utilise VR and bring this technology to the sector. The technology can speed up and enhance the treatment of many phobias and the business are currently looking for ways to use it to help those suffering from mental health issues such as depression.

This is my third time receiving an Accreditation, however, earlier times were just myself being accredited. In saying that, I am delighted that PsycReality has earned an Accreditation. It will highlight what we are trying to do to help people with phobias and fears by making use of emerging technologies such as virtual reality, artificial intelligence, augmented reality and volumetric. The Accreditation is a distinct showcase to the other businesses and relevant industrial acts of psychology and medtech, says Bilal Awan.

This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about PsycReality, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at