Pioneer Homecare Owner Lands Major All-Star Accolade

Pioneer Homecare | AIBF
Pioneer Homecare owner Louise Whelan has been named All-Star Homecare Business Personality 2021.

Louise Whelan has been named All-Ireland All-Star Homecare Business Personality 2021 by the All-Ireland Business Foundation.

The Pioneer Homecare owner has been recognised for her unwavering commitment to meeting the highest standards of performance & care in the homecare industry.

Business All-Star Accreditation is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria.

The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Pioneer Homecare is a family-owned Irish company that aims to provide the highest level of personalised care to each of its clients who continue to live their lives independently in their own homes.

In the absence of strong guidelines in the largely unregulated market of homecare in Ireland, the company has a strong focus on delivering a quality service.

Pioneer Homecare staff are distinguished by their passion, understanding and caring in serving the emotional needs of their clients as well as caring for their physical needs.

Speaking after today’s announcement Pioneer Healthcare owner Louise Whelan said: I am so thrilled and humbled to have been accredited as the AIBF Home Care Personality of the Year. I would like to thank the adjudication panel for bestowing the honour upon me and also commend my entire team, who make what is an incredibly challenging job, a real joy each day.

“To be able to serve the community each and every day is a rare gift, best approached with patience, empathy and good humour and it is my great pleasure to be able to do so with such an inspiring team of individuals. This accreditation means so much and I am very grateful to have been considered for the honour.”

Kieran Ring, Deputy Chair on the Adjudication Board said in support of the announcement: This Certificate Verifies That Louise Whelan Of Pioneer Homecare Has Achieved All-Ireland All-Star Homecare Business Personality 2021 Accreditation. Louise Whelan Is Passionate About The Home Care Industry & Committed To Ensuring That The Highest Standards Of Performance & Care Are Met, Enabling People To Live Happy/Healthy Lives In Their Homes And Communities. Louise Is A Hands-On Managing Director, Who Leads From The Front And Inspires Pride In Pioneer Homecare’s Organisational Values And Mission. The Accreditation Is In Recognition Of Louise’s Outstanding Contribution To Quality And Standards In The Homecare Sector.

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about Pioneer Homecare, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at