Opinions’ CEO Becomes Thought Leader in Market Research & Strategy

David Cullen, CEO (Middle) and the team at Opinions become All-Star Accredited.

The All-Ireland Business Foundation (AIBF) has accredited David Cullen with Thought Leader in Market Research and Strategy.

A thought leader is an informed opinion leader and the go-to person in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.

This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Responding to today’s announcement, David Cullen says, “This AIBF Thought Leader Accreditation means a great deal to me personally and to the team at Opinions. It is recognition of our work and the impact that we have made in a short period of time.”
“It is also an acknowledgement of a strong personal track record and career in the world of research and strategy. This Accreditation follows a rigorous performance evaluation process and peer review so it is something special. Indeed, it is an honour to join this illustrious group of fellow Thought Leaders and I look forward to building a peer learning network through AIBF.”

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

David Cullen is CEO of Opinions, a market research company that operates an online panel of customers and strategic consulting firms who are proud to work with some great businesses and brands in Ireland and around the World. With an emphasis on quality research, excellence in analytics and effective consulting supports, Opinions bring you the strategic clarity and confidence you need to support your business decisions.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about Opinions, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at businessallstars.ie.