Mr. Crumb / Invisible Chef Named All-Star Westmeath Business Of The Year 2021

Mr. Crumb | AIBF
The Mr. Crumb Team photographed with their All-Star Accreditation certificate and medallion.

The multi-award winning artisan food producer has been honoured with All-Star Westmeath Business of the Year 2021 from the All-Ireland Business Foundation.

The Accreditation is an outstanding achievement for Mr. Crumb as it recognises the hard work and dedication of the team in providing a best in class service to its customers.

This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Mr. Crumb is a multi-award winning artisan food producer located in the small rural village of Finea, County Westmeath (population 70) in the luscious green Lakelands of Ireland. Their family-run business was founded in 1996 and is famous for its international award-winning Stuffing, Breadcrumb & Flavoured Butters. They continue to innovate & have launched their new range of Cook & Serve in Pack, Hot Food To Go Snacks under the name “Invisible Chef” which provides a cost effective food solution for deskilled food businesses re-opening post Covid.

Mr. Crumb is proud to win numerous national food awards every year for the quality and taste of their products such as “the Great Taste Awards”, “Blas na hEireann”, “Irish Quality Food Awards” & “Free From Awards”. The company is now a major local employer and a trailblazing exporter to many countries: including France, Germany, The Falkland Islands & the USA.

The Team at Mr. Crumb are delighted to be recognised for our Innovation with the new Invisible Chef range for foodservice, our environmental initiatives and our contribution to local Business Life in rural Ireland, says Jason Coyle, Director of Mr. Crumb.

Kieran Ring, Deputy Chair on the Adjudication Board said in support of the announcement: “This certificate verifies that Mr. Crumb has been named All-Star Westmeath Business Of The Year 2021. The Accreditation is in recognition of Mr. Crumb’s outstanding contribution to the business life of County Westmeath. Mr. Crumb is an Irish family business and is engaged in manufacture and distribution of quality Irish foods. Furthermore, we wish to recognise Mr. Crumb’s conduct in the areas of trust, commitment, performance & customer-centricity. Mr. Crumb is hereby included in the AIBF Register Of Irish Business Excellence.”

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about Mr. Crumb, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at