Marketing Clever Named Professional Services Marketing Agency Of The Year 2021

Marketing Clever | AIBF
Mary Cloonan, Founder of Marketing Clever with her All-Star Accreditation certificate and medallion.

Marketing Clever has been honoured with All-Star Professional Services Marketing Agency of the Year 2021.

The Accreditation is an outstanding achievement for Marketing Clever as it recognises the hard work and dedication of the team in providing a best in class service to their clients.

This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

I am delighted to have won this brilliant Accreditation after an incredibly busy twelve months for Marketing Clever. Partnering with a diverse range of professional services clients as they navigated the volatility and disruption of the past year has been a real privilege for me. I am enormously grateful for the support of my wonderful clients who contributed to winning this Accreditation, says Mary Cloonan, Founder of Marketing Clever.

She continues: “I consider myself exceptionally lucky to work alongside some of Ireland’s leading CEOs and Managing Partners. Helping my clients to imagine and plan for the now, next and the beyond is something I feel so lucky to do every day. Thank you to the All-Ireland Business Foundation for this Accreditation. And, thank you to this incredible community of supportive peers who foster a culture of innovation and learning that gets stronger every year. Ní neart go cur le chéile.”

Kieran Ring, Deputy Chair on the Adjudication Board said in support of the announcement: “This certificate verifies that Marketing Clever has achieved All-Star Professional Services Marketing Agency Of The Year 2021. The Accreditation is in recognition of the company’s outstanding contribution to quality and standards in professional services marketing. Furthermore, we wish to recognise Marketing Clever’s conduct in the areas of trust, commitment, performance & customer centricity. Marketing Clever is hereby included in the AIBF Register Of Irish Business Excellence.”

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

Marketing Clever is a specialist marketing and business development consultancy that works exclusively with accounting, legal and professional services firms and B2B businesses. Established in 2015, Marketing Clever was founded by Mary Cloonan, who has over 20 years experience in marketing in professional services and B2B sectors.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about Marketing Clever, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at