LIA Accredited with All-Star Professional Education & Development Association 2021

Joanne Keane, CEO of LIA achieves All-Star Professional Education & Development Association 2021.

LIA has been accredited with All-Star Professional Education & Development Association 2021 from the All-Ireland Business Foundation.

Business All-Star accredited companies are defined as; progressive, indigenous Irish businesses which meet the highest standards of verified performance, trust and customer-centricity.

This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Responding to today’s announcement, Joanne Keane, CEO of LIA says, “We are absolutely thrilled to achieve this Accreditation, which is testament to the work of our staff and volunteers around the country. Having grown from very humble beginnings 41 years ago as a small ideas-sharing network, LIA is now a thriving community of over 14,000 qualified and student members.”
“We have achieved this through continuously striving to meet the needs of our members and students, all of whom work in a dynamic and ever-changing financial services industry. We are grateful to the All-Ireland Business Foundation for bestowing on us such a huge honour – one that will help fuel our determination to keep growing and improving into the future.”

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

LIA was originally founded in the UK in 1972 and the first Irish region was established in Cork in 1978. Subsequently, regions were set up in Dublin, Limerick, the Northeast, Northwest, Midlands, Southeast, and West of Ireland.

Over the past 26 years, LIA in Ireland has played a key role in improving the standards of professionalism amongst those who give and support financial advice, through their educational offerings (circa 6.5k exam sittings annually). They have worked closely with their industry partners and with the Central Bank in expanding the services provided.

When LIA Ireland was established in 1993, their membership was 630. This has grown significantly, recently surpassing 11,000, and these days comprises members from large Life Assurance Companies, as well as Brokerages and Credit Unions all over the country.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about LIA, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at