Kildare Based Businessman Earns Thought Leader Accreditation in Data Analysis

Chris Farr, Director of Sontai Data Solutions with his All-Star Accreditation certificate and medallion.

Kildare based businessman, Chris Farr has earned a Thought Leader Accreditation in Data Analysis from the All-Ireland Business Foundation

A thought leader is an informed opinion leader and the go-to person in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.

This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Responding to today’s announcement, Chris Farr says, “I am absolutely thrilled to have now been honoured as a Thought Leader and to be able to join with the unique set of inspiring companies and individuals that have paved the way before me. This is something that I never expected.”
“This Accreditation underpins the hard work and dedication that goes into every project and demonstrates that Sontai is operating with the right values – putting performance, trust and customer centricity at the heart of our operations.”

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

Sontai was established in 2018 with a desire to bring the data analytics capabilities that are enjoyed by large multinationals to small and medium-sized businesses to help them solve problems and identify opportunities using the data analytics.

All businesses are data businesses, collecting data in many areas, from finance to sales and HR to social, but many smaller organisations don’t know what to do with it. As businesses collect more data, it becomes more of a challenge to process, analyse, understand, and action it, resulting in opportunities being missed and risks not being identified. The result is that all the value that is sitting in the data remains untouched.

At Sontai, they leverage customer data and their expertise to support businesses on their data journey, as they move from being ‘data curious’ towards being ‘data driven’, supported at each step with specialist expertise and advice allowing them to make better business decisions.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about Sontai Data Solutions, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at