Kieron Kent Honoured With Thought Leader Accreditation

Red Flag Alert | AIBF
Kieron Kent, Head of Business Development at Red Flag Alert achieves a Thought Leader Accreditation.

The All-Ireland Business Foundation has recognised Kieron Kent as a Thought Leader in Data, Business Development & Business Process Outsourcing.

A thought leader is an informed opinion leader and the go-to person in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.

This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

I see the All-Ireland Business Foundation’s Thought Leader Accreditation as an external validation and recognition of what I have focused on my entire career, with anyone I have worked with, and for my clients. That being, the development of long-term sustainable and profitable relationships that provide a solution to a challenge, says Kieron Kent.

“My career has spanned 3 distinct, yet overlapping areas i.e. business development, data and business process outsourcing. It is extremely important to me that I use this Accreditation as a stepping stone to simplify, provoke, stimulate and focus discussion on the basic principles of sales and selling. This type of discussion will strengthen business development as a profession and focus on achievement at a crucial time.”

“Business development has always been fundamental to the growth and success of any company, however, it has never been more important during the pandemic and the onset of the changes that Brexit is presenting. Everyone is in sales. We need to grow new markets, identify the many new opportunities available to us, speak with our clients, listen and understand their needs. It is our job to provide solutions to the challenges they face. As business developers, we must constantly refocus on the principles and disciplines which will ensure sustainable and reinvigorated growth for their businesses. Data insight informs every element of the sales process. Data is fundamental to selling.”

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

Kieron Kent is Head of Business Development at Red Flag Alert. Red Flag Alert provides information on every business in the UK and Ireland, the data can be used to make thousands of better business decisions each day. Red Flag Alert will launching its service in Ireland in April 2021. It is a unique system built to assess risk and grow a business. The development of the system has seen it used in multiple ways by companies across a range of sectors.

Kieron’s areas of specialism include Strategic Business Development, BPO, B2B Data, Marketing Data, Credit Risk Data, Data Aggregation, Data Strategy, Data Analytics, GDPR, Data Compliance, CRM Data Strategy, CRM, Strategic Marketing Positioning, Contract Negotiations, Solution Selling, Territory Growth/Development, Organisational Leadership, High-Impact Sales Presentations, Developing and Building High Performing Sales Teams, Strategic Association Partnerships, Marketing Strategy and Demand Generation. He has a strong understanding of overall business operations over a 30 year career.

To learn more about Red Flag Alert, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at aibf.ie.