Gerry Browne Jewellers Named Family & Online Jewellers Of The Year

Gerry Browne Jewellers | AIBF
Pictured above is All-Ireland Business Foundations CEO Elaine Carroll with Alison and Gerry Browne of Gerry Browne Jewellers.

Portlaoise family business Gerry Browne Jewellers has been named All-Star Family & Online Jewellers 2021/2022 by the All-Ireland Business Foundation.

Gerry and Alison Browne bought the business from Gerry’s parents in 1986 and have developed it from county jeweller to national brand.

The duo has made clever use of social media which pandemic-proofed their business and attracted a new generation of customers both in-store and online.

Gerry Browne Jewellers has been recognised for its contribution to trade and commerce in county Laois as well as for its conduct in the areas of trust, performance and customer-centricity.

Business All-Star Accreditation is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Reacting to the announcement Gerry Browne Jewellers Director Alison Browne said:

We are delighted to be named All-Star Family & Online Jewellers 2021/2022 by the All-Ireland Business Foundation. We made the decision to invest in our online presence so we are thrilled that the hard work has been recognised. We are a family business and we are lucky enough to have the support of a loyal customer base both at home and further afield. This brilliant achievement would not have been possible without them.

Deputy Chair on the Adjudication Board Kieran Ring said in support of the announcement: “Gerry Browne Jewellers has achieved AIBF 2021-1014 All-Ireland All-Star Family & Online Jewellers 2021/22 Accreditation, In recognition of the company’s commitment to standards in the jewellery business. Trading now for over 50 years, Gerry Browne jewellers is a highly respected high street family jewellers. The company has successfully transitioned to include a comprehensive online offering. Furthermore, we wish to recognise the company’s conduct in the areas of trust, commitment, performance & customer-centricity. Gerry Browne Jewellers is hereby included in the AIBF Register Of Irish Business Excellence For A Second Year.”

Managing Director of the All-Ireland Business Foundation Kapil Khanna said the accreditation, which is now held by over 500 firms, is needed by the thousands of small and medium businesses which operate to their own standards but have nothing to measure them by.

He said: “We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.”

The All-Ireland Business Foundation (AIBF) is an autonomous national accreditation body tasked with enterprise development and the promotion of Best-in-Class in Irish business.

The Foundation actively engages and supports its network through peer-dialogue, collaboration, mentoring and enterprise development activities. Companies are qualified for accreditation by completing an enterprise audit and are identified by their use of the AIBF’s Business All-Star Marque.

To learn more about Gerry Browne Jewellers, visit their All-Star showcase page here.