FitPink Fitness Named Athleisure Brand Of The Year

FitPink Fitness | AIBF
Left to Right: Jenni Timony, CEO. Laura Harron, Marketing & Operations Manager with Emma Brady, Buying Lead at FitPink with their All-Star Accreditation certificate and medallion.

The Donegal-based athleisure retailer has achieved All-Star Athleisure Brand of the Year 2021 Accreditation from the All-Ireland Business Foundation.

The Accreditation is an outstanding achievement for FitPink Fitness as it recognises the hard work and dedication of the team in providing a best in class service to their customers.

This is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

We are thrilled and grateful to receive All-Star Athleisure Brand Of The Year 2021 Accreditation. The verification process afforded our team the opportunity to look at the progress the business has made and re-examine the challenges we face with the experienced perspective of the All-Star auditors. We are a deeply customer-centric brand and All-Star Accreditation will help reassure women who consider purchasing from FitPink that we are committed to providing a 5 star rated product range, supported by excellent customer service, says Laura Harron, Marketing and Operations Manager at FitPink Fitness.

Kieran Ring, Deputy Chair on the Adjudication Board said in support of the announcement: “This certificate verifies that FitPink Fitness has achieved All-Star Athleisure Brand Of The Year 2021. The Accreditation is in recognition of the company’s outstanding contribution to quality and standards in the athleisure wear sector. Furthermore, we wish to recognise FitPink Fitness’ conduct in the areas of trust, commitment, performance & customer centricity. FitPink Fitness is hereby included in the AIBF Register Of Irish Business Excellence.”

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards, but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

THRILLED, EXCITED and going to celebrate that we have been named ATHLEISURE BRAND OF THE YEAR 2021 ✨ We cannot thank you…

Posted by FitPink Fitness on Thursday, 29 April 2021

Launched in 2019 FitPink is about practical and complimentary athleisure wear that fits. Regardless of the activity, being comfortable is one of their non-negotiables with their specially designed range. Their products are sweat-absorbent, regular wash proof and secure so whether you are working out, staying in, meeting a friend for coffee or running that 10K, they meet the mark. Their core values are compassion, creativity and commitment, and they pride themselves on being an authentic company that practices what they preach.

They believe in the power of women supporting women and giving younger girls better opportunities. They are proud to partner with the incredible NGO, Plan International, to support one of their girl-focused campaigns. With every pair of FitPink leggings purchased, they will contribute to the fantastic organisation which is working hard to improve the lives of young women and girls around the world. They wanted their long-lasting leggings to have a long-lasting impact.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about FitPink Fitness, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at