“Those Little Changes, They All Add Up”

Most companies are making a concerted effort to cut down on waste, become more sustainable, and ‘go green’. But there are only a small proportion of those that make sustainability part of their core mission.

ASA Brands, established in Cork in 1984, produces and distributes corporate gifts to Irish SMEs and global brands much further afield. After a mid-Covid rebrand and a significant shift to sustainable-only products, ASA is now diversifying into the roll-out of fleet maintenance software.

We’re thrilled to welcome sisters Michelle Johnson and Caroline Bourke from ASA Brands onto our latest episode of AIBF Business Talk with Elaine Carroll, where they chatted about:

– Following the lead of their parents,
– Rebranding during the pandemic,
– Working on a 16,000 gift order,
– Three tips on becoming a more sustainable business,
– And much more.

ASA Brands is accredited as AIBF Branded Merchandise Company 2022, and is a Business All-Star since 2021.

We wish Michelle, Caroline and the entire ASA team continued success into 2023, and thank them for taking the time to chat on AIBF Business Talk.

About the All-Ireland Business Foundation

The AIBF is an independent national body that identifies and acknowledges the country’s most ambitious and visionary businesses.

As the accreditation body for the Business All-Star mark, the AIBF recognises Best-In-Class Irish businesses. Companies that merit recognition based on an independent audit of their performance, reputation, and customer-centricity.

Business All-Star Accreditation Is The Nation’s Symbol Of Trust.