Episode 70: Colm Hanratty – “When I see them pop into my feed, I will stop”

Sixtwo Digital | AIBF

“I think sometimes when it comes to social media, people don’t give it the same respect.”

As Founder & CEO of Sixtwo Digital, Colm Hanratty is better placed than most to assess digital marketing strengths and weaknesses in a highly competitive field.

His company, based in Drogheda, offers a wide range of services including content creation, paid social advertising, video production, training, Google Adwords campaigns and much more.

On the latest episode of AIBF Business Talk with Elaine Carroll, Colm shared his insights on:

  • Their story as they enter a decade in business,
  • Finding the right KPIs,
  • Simple errors to avoid,
  • Why social media is often under respected in the digital marketing mix,
  • And the companies that impress him most with their marketing.

Colm recognises that ‘people buy people’ above all else however, and it was fantastic to get his input on the podcast this week.

Sixtwo Digital has been accredited as Best-In-Class Digital Marketing Agency, and we love having them within the AIBF TRIBE.

About the All-Ireland Business Foundation

The AIBF is an independent national body that identifies and acknowledges the country’s most ambitious and visionary businesses.

As the accreditation body for the Business All-Star mark, the AIBF recognises Best-In-Class Irish businesses. Companies that merit recognition based on an independent audit of their performance, reputation, and customer-centricity.

Business All-Star Accreditation Is The Nation’s Symbol Of Trust.