Episode 36: Barbara Monahan – Cube Design – Why strong branding is vital for your business


Branding connects you with your customers at an emotional level.

Strong branding gives your brand a more human quality which people can relate to more than a company that’s all business.

In this weeks episode of AIBF Business Talk, Elaine speaks to Barbara Monahan of Cube Design about the power of branding and the importance of strategy in creating your brand.

Cube Design creates and develops brand strategy and design for ambitious entrepreneurs and leaders of SMEs, so that they can build a positive culture in their business, and trust with their audience by defining their authentic purpose.

Barbara believes that purpose matters because it guides every business decision, and influences the perception of the business to their brand believers.

In her words: “A strong brand will build a strong purpose, and strengthen trust and loyalty with its audience.”

The All-Ireland Business Foundation would like to thank Barbara for sharing her valuable insights with our listeners.

We are proud to support and endorse her work with Cube Design.

About the All-Ireland Business Foundation 

The AIBF is an independent national body that identifies and acknowledges the country’s most ambitious and visionary businesses.

As the accreditation body for the Business All-Star mark, the AIBF recognises Best-In-Class Irish businesses. Companies that merit recognition based on an independent audit of their performance, reputation, and customer-centricity.

Business All-Star Accreditation Is The Nation’s Symbol Of Trust.

Currently, there are over 500 companies that are accredited by AIBF. Since 2014, over 2,500 companies have participated in our programs.

The AIBF also hosts the annual All-Ireland Summit and monthly gatherings to promote peer-learning and collaboration among it’s accredited companies.

Find out more here