Donegal Athleisure Brand FitPink Take Global Focus After Fundraising Success

FitPink Fitness | AIBF
Left to Right: FitPink CEO Jennifer Timony with Marketing & Operations Manager Laura Harron & Buying Lead Emma Brady.

Donegal athleisure brand FitPink has announced itself as a global force after securing funding of more than €350’000 to expand the business.

Celebrating just its second year in operation, FitPink has experienced phenomenal growth within Ireland earning rave reviews on their range of women’s activewear.

PitPink Founder Jennifer Timony told The All-Ireland Business Times that the brand’s recent fundraising campaign will now allow them to reach an international market.

We were delighted with the result of the campaign. We set out to raise 300,000 but we quickly surpassed that figure and closed a raise of 356’000.

“We’re aiming to use the funding to push our international expansion into the UK and further afield over the next year.” she said.

The business has reached several major milestones in a short period of time, thanks to the efficiency of its business model and the significant increase in demand for athleisure wear due by the pandemic.

“We’re probably two years ahead of where we thought we would be,” Jennifer explained. “The business has actually benefited from the pandemic in many ways.”

“People have been predominantly working from home and as a result wearing more casual and comfortable clothes. The other side of it is though that we have had problems with our supply chain and with our operations.”

“Getting goods from our suppliers has been quite difficult and managing a rapidly growing new business from home is quite a challenge!”

Athleisure is the fastest-growing category in clothing and that’s not only down to the pandemic.

Pre-pandemic projections for the sector showed huge growth due to the global shift in attitude towards health and wellness. The category is set to grow by between 5% and 10% over the next five years.

With over 2000 non-incentivised five star reviews on their website, FitPink brand is fast building a reputation for quality among their growing customer base and are well-positioned to become a market leader in the industry.

Jenni said: “In our first full year in business we did almost €470’000 in sales. Our vision is to be a global brand. We know we have an excellent product, we’re gaining momentum and we’re growing every week and we don’t see any reason why we can’t achieve our aim.”

FitPink was named All-Star Athleisure Brand of the Year 2021 by the All-Ireland Business Foundation in recognition of the brand’s hard work and dedication in providing a best in class service to their customers.

FitPink Fitness Named Athleisure Brand Of The Year

Jennifer has big plans for her brand’s future. She intends to expand her team to meet consumer demand and boost operations as they look towards expansion into the UK and Europe.

While quality has been the driving force behind FitPink’s commercial success, the business has also adopted a strong social conscience with sustainability at its core.

100% of FitPink packaging is fully biodegradable and recyclable, with every sale supporting Plan International’s ‘Because I’m A Girl Campaign’, which empowers women and girls in developing countries to access education and break down limiting social barriers.

The business has also announced that it will open its first physical store in September. The location has yet to be announced but Jennifer confirmed the flagship store will be located in one of the top shopping centres in Ireland.

To learn more about FitPink Fitness, visit their All-Star showcase page here.