Limerick entrepreneur Eoin Sheehan started Country Munch as an 18 year old college student. The meal preparation business has grown into a successful operation producing more than 500 meals a week.

Eoin grew up on a farm in Pallaskenry in West Limerick where he was surrounded by home grown food and fresh produce. He was inspired by his grandparents simple approach to food and nutrition and brought the best elements of country life into his food business.

Country Munch operates on an all-natural ethos producing fresh, wholesome home-cooked meals for anyone who doesn’t have the time or skillset to cook at home. They cook every meal fresh and from scratch – making sure to use the finest quality local ingredients to offer wholesome and convenient food for their customers.

Speaking after the announcement, Country Munch Founder Eoin Sheehan said: The accreditation definitely brings a sense of achievement for both myself and the team in Country Munch.

“I have been very fortunate that from beginning the business back in college, it has continuously grown year on year. With this it’s rare I get a chance to stop and ‘smell the roses’. It’s typically a case of keeping the show on the road and driving it forward. There are so many moving parts and people behind the scenes that make all of it possible, so this award is as much there’s as it is my own.”

“I’m blessed to say that I truly love what I do, I get to have so much fun and make a positive impact in doing so. Having accreditations like this help not only with the strengthening of the brand and reassurance that we are doing right by our customers, employee’s and public. I turned 25 years old this week, so the fire is still burning bright and we have some huge plans for the future growth of the business Country Munch and the personal brand of Eoin Sheehan itself.”

“Thank you so much to absolutely everybody who supports us by buying our meals, the eBooks, watching the TV segments, interacting online and showing support on social media. Every click, comment and share makes a difference and we wouldn’t be here without the support of everyone.”

All-Ireland Business Accreditation is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The Accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

Kieran Ring, Deputy Chair on the Adjudication Board said in support of the announcement: “This Certificate Verifies That Eoin Sheehan, Founder Country Munch Has Been Named All-Ireland Business Foundations All-Star Food Entrepreneur 2021. The Accreditation Is In Recognition Of Eoin’s Outstanding Contribution To The Food Sector. Eoin Sheehan Is A 24 Year Old Cook Who Started His Meal Preparation Service, Country Munch At The Age Of 18, Eoin Has Grown The Business To Produce Over 500 Meals A Week. He Has Showcased Simple, Healthy Meals On His Social Media Platforms And Has Gone On To Become A Resident Chef On Virgin Media’s, Six O’Clock Show. Eoin Sheehan Is Hereby Included In The AIBF Register Of Irish Business Excellence.”

Dr Hynes said the Accreditation, which is now held by over 450 firms, is needed by the thousands of small and medium businesses which operate to their own standards but have nothing to measure them by.

“We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics”, she says.

The All-Ireland Business Foundation is a national body which accredits best-in-class Irish businesses as Business All-Stars. The Foundation also oversees the All-Ireland Business Summit while promoting peer dialogue amongst our members on an ongoing basis.

To learn more about Country Munch Ltd, visit their All-Star showcase page here.

The process to select the next group of Business All-Star accredited companies has begun and further information is available at aibf.ie.