Belfast company BlueSky Video Marketing have achieved Business All-Star Accreditation from the All-Ireland Business Foundation.

Established by Peter Craven in 2017, BlueSky designs video marketing assets that help businesses to both reach and impact their target audiences.

According to the BlueSky team, success with video marketing isn’t a video production job – it’s a marketing job. Before setting up BlueSky Video Marketing, Founder and Creative Director, Peter Craven spent 20 years working in global marketing roles.

His experience has given Peter and his team a deep understanding of the power of effective marketing and ensures clients get the best return from their video marketing efforts.

BlueSky Marketing have been recognised with Business All-Star Accreditation for their conduct in the areas of trust performance and customer-centricity.

Announcing the news of BlueSky’s Achievement, Deputy Chair of AIBF’s Adjudication board Kieran Ring said:

I am delighted to recognise Bluesky Video Marketing’s outstanding performance during its audit for Business All-Star Accreditation. The result of the audit has seen the company accredited with Business All-Star 2023 Accreditation. This accreditation recognises Bluesky Video Marketing’s conduct in the areas of trust, commitment, performance & customer centricity. Bluesky Video Marketing is hereby included in the AIBF Register of Irish Business Excellence.

Reacting to news of his company’s achievement BlueSky’s Founder and Creative Director Peter Craven said:
We are delighted to be accredited as an All Ireland Business All Star by the All Ireland Business Foundation. We’re really looking forward to being part of this great network, learning from fellow accredited businesses and exploring opportunities to collaborate on some exciting video content projects.

Our Vision is to rise to be the best video production and marketing agency in Ireland through a focus on content that converts and an exceptional customer experience. Being part of this network with other ambitious and innovative businesses can only help us to achieve this.

Managing Director of the All-Ireland Business Foundation Kapil Khanna said: The accreditation, which is now held by over 500 firms, is needed by the thousands of small and medium businesses which operate to their own standards but have nothing to measure them by.

He said: We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.

About The All-Ireland Business Foundation

The All-Ireland Business Foundation is an autonomous national accreditation body tasked with enterprise development and the promotion of Best-in-Class Irish businesses. As the accreditation body for the Business All-Star mark, the AIBF recognises Best-In-Class Irish businesses. Companies that merit recognition based on an independent audit of their performance, reputation, and customer-centricity.

Business All-Star Accreditation Is The Nation’s Symbol Of Trust

Currently, there are over 650 companies that are accredited by AIBF. Since 2014, over 5000 companies have participated in our programs.

The AIBF also hosts the annual All-Ireland Summit and monthly gatherings to promote peer-learning and collaboration among its accredited companies.

To learn more about BlueSky Video Marketing, visit their All-Star showcase page All-Ireland Business Foundation.