Naas company 4rbrands have been highlighted as ‘One to Watch’ with a prestigious ‘Business All-Stars One to Watch 2023’ accreditation from the esteemed All-Ireland Business Foundation.

4rbrands is renowned as the exclusive Irish distributor of an impressive assortment of sustainable home, gift, and lifestyle products. 4rbrands is a new division of the well-established family-owned enterprise Marketing Incentives Ltd – a stalwart presence in the business landscape since its inception in 1986.

4rbrands ethos goes beyond mere business operations; it has a passionate commitment to fostering change and making a substantial positive impact on the world. By empowering suppliers, retailers, and consumers, 4rbrands is championing a revolution in consumption habits.

The core tenets of their ethos include encouraging all stakeholders to:

Rethink Consumption: Critically assessing and redefining the way products are consumed, striving for sustainability in every step.

Show Respect for All: Demonstrating unwavering respect for the environment, the individuals in the supply chain, and the communities they serve.

Promote Sustainability: Taking proactive measures to reduce the reliance on non-renewable resources and minimise waste and infuse sustainability into every facet of their operations.

Advocate for a Circular Economy: Promoting the ideals of a circular economy by prioritising resource reusability and minimising waste to build a more sustainable future.

This esteemed recognition has been granted to 4rbrands for its exceptional performance during the rigorous audit process for Business All-Star Accreditation. The coveted accolade stands as a testament to 4rbrands’ unwavering commitment to principles of trust, dedication, performance, and customer-centricity.

Announcing the news of 4rbrands’ achievement, Deputy Chair of AIBF’s Adjudication Board, Kieran Ring, said:

“4rbrands has achieved All-Star ‘One to Watch 2023’ accreditation in recognition of the company’s conduct in the areas of trust, performance, and customer centricity. 4rbrands is a business built on sound traditional values combined with a forward-thinking view of its trading environment. 4rbrands is hereby included in the AIBF Register Of Irish Business Excellence for the first time.”

Reacting to the news of his company’s achievement, 4rbrands Owner, Alan Travers said:

“On behalf of the 4rbrands team, I am so proud to accept our first Business All-Star Accreditation and the title of All-Star ‘One to Watch 2023’ from the All-Ireland Business Foundation. I would like to acknowledge the efforts of my team who are as hardworking as they are talented. It is a huge honour to be surrounded by so many inspiring people and a bigger honour still to serve our fantastic clients. We are delighted to be part of the AIBF TRIBE and very proud to display the AIBF Marque as a powerful symbol of trust and quality.”

Managing Director of the All-Ireland Business Foundation Kapil Khanna said: The accreditation, which is now held by over 650 firms, is needed by the thousands of small and medium businesses which operate to their own standards but have nothing to measure them by.

He said: We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.

About The All-Ireland Business Foundation

The All-Ireland Business Foundation is an autonomous national accreditation body tasked with enterprise development and the promotion of Best-in-Class Irish businesses.

As the accreditation body for the Business All-Star mark, the AIBF recognises Best-In-Class Irish businesses. Companies that merit recognition based on an independent audit of their performance, reputation, and customer-centricity.

Business All-Star Accreditation Is The Nation’s Symbol Of Trust.

Currently, there are over 650 companies that are accredited by AIBF. Since 2014, over 5000 companies have participated in our programs.

The AIBF also hosts the annual All-Ireland Summit and monthly gatherings to promote peer-learning and collaboration among its accredited companies.

For more information please visit www.aibf.ie here.

To learn more about 4rbrands, visit their All-Star showcase page here.