Ever considered taking your fantastic product idea to a new overseas market, but felt there were too many hurdles standing in the way?
In this 40 minutes-long masterclass, we will be discussing the most common fears that prevent businesses from expanding overseas – with practical solutions to solve those challenges and set businesses of any size on their way to global expansion.
Our toolkit will equip you with insider tips and knowledge you may not have previously considered.
By Teresa Lewis & Demetra Tofarides
CEO, All-Ireland Business Foundation
Reserve Your Place
In 2021, increasing globalization, heavy competition and fast-changing technologies mean that SMEs no longer have a choice in expanding internationally. If they wish to continue making a profit, they must diversify their markets, access a larger talent pool, find new revenue potential and grow their brand globally.
What if we told you that one-third of surveyed SMEs generate over 20% of their revenue internationally, and that figure is expected to rise to 47% in three years?
International expansion becomes even more important for businesses in Europe. Unlike their American counterparts who can build billion-dollar businesses by focusing exclusively on their home market, European companies have no choice but to do business across borders to get ahead of the competition. In fact, companies in Europe expand internationally 19x faster than American companies.
With such a high internationalisation success rate amongst SMEs in Europe, why are most SMEs still afraid of taking their global next business step?
In this talk, representatives of the global expansion expert, Mauve Group, will give you 5 practical solutions to solve those challenges. Mauve Group’s toolkit will equip you with insider tips and knowledge you may not have previously considered and set businesses of any size on their way to global expansion.
With over ten years’ experience in Market Research and HR at prestigious Dublin-based organisations, Teresa is now responsible for developing Mauve’s business in Ireland and supporting operational management when local intervention is required.
Her day-to-day role involves prospecting and lead follow-up, assisting local entities on-the-ground and sourcing new expert partners.
Originally from Paphos, Cyprus, Demetra's studies brought her to the UK where she achieved a Masters in Events Management.
Demetra worked as a production assistant following graduation, creating largescale events for clients such as Easyjet and Toyota.
Now based in Mauve's London office, Demetra brings her events expertise to the marketing department and assists our Channel Partner team to develop the referral scheme.
About All-Ireland Business Foundation
The All-Ireland Business Foundation (AIBF) is an independent national body that identifies, acknowledges and supports the country’s most ambitious and visionary business leaders.
As the awarding body for Business All-Star Accreditation Quality Mark, it identifies and recognises best-in-class Irish businesses that deserve recognition for their trust and customer-centricity. Currently, there are over 400 companies that are accredited.
Since 2014, over 2500 companies have participated in our programmes. The Foundation also hosts the annual All-Ireland Summit and quarterly forums while promoting peer-learning and collaboration among it’s accredited companies.
About Business All-Stars Accreditation
Business All-Star accredited companies are progressive indigenous Irish businesses that meet the highest standards of verified performance, trust and customer centricity.
We believe in a marketplace where Best-in-Class companies are clearly identifiable and where consumers can purchase with confidence from All-Star accredited businesses. The Foundation promotes its accredited businesses to Irish consumers, giving them confidence and reassurance when making their purchasing decisions.
The Foundation offers Accredited All-Star businesses the opportunity to engage in peer-dialogue, collaboration and support each other by forming part of the foundation's TRIBE - The Register of Irish Business Excellence .
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